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Shopify vs Magento - which is better for selling online?

E-commerce sales amounted to $4.9 trillion in 2021, and it’s expected to soar to 7.4 trillion dollars by 2025. There are many opportunities in the e-commerce industry⁠⁠, and it’s easy to jump on the bandwagon too. Entrepreneurs can choose from a wide variety of e-commerce platforms to set up an online business, sell products and fulfill orders. Of these platforms, Magento (Adobe Commerce) and Shopify are some of the most popular options.

The two solutions support thousands of merchants across the globe. They allow retailers to customize their e-commerce stores, offer seamless brand interactions and streamline their business operations. Still, one may be more suitable than the other based on your needs. Read our comprehensive Shopify vs Magento comparison to help you decide which is the best platform for your online store.

Shopify is an e-commerce platform that lets merchants launch an online business with its easy-to-use website builder and simple interface. In addition, it has a variety of sales and e-commerce functionalities and support for third-party digital tools.

Magento (Adobe Commerce) is a powerful solution that goes beyond the basics. Other than delivering a consistent customer experience, businesses of all sizes can create multichannel experiences and deploy multiple multilingual websites. Adobe Marketplace offers 3,600 native integrations for site optimization, customer support, marketing, shipping and fulfillment.

Because Shopify has user-friendly capabilities and limited customization, it’s ideal for small and medium-sized businesses (SMBs) looking for a simple e-commerce solution. Meanwhile, Magento is a fit for companies and businesses looking to build unique branded experiences and add complex functionalities to their website.

Both platforms have stark differences in terms of pricing. For $29 per month, Basic Shopify lets users set up their storefront, access multiple sales channels, assign inventory locations and feature unlimited products. There’s no need to hire designers or tech experts to get your e-commerce store up and running.

In contrast, interested Magento (Adobe Commerce) users need to contact the company directly to get a quote. According to Capterra, pricing starts from $1,800. Magento offers a drag-and-drop page builder, AI-driven product recommendations, intuitive inventory management and robust reporting features.

While Shopify has 2% transaction fees for external payment getaways, you need to contact Magento directly to get more information about their fees. Both platforms also have app marketplaces, which are the Shopify App Store and Adobe Commerce Marketplace.


Shopify has eight free themes and premium themes priced from $150 to $350. Each template is equipped with theme settings, enabling users to customize their website, add banners or change colors without HTML or cascading style sheets (CSS) knowledge.

Magento (Adobe Commerce) prefers to give users unlimited flexibility and customization options through a drag-and-drop builder and content editor. With the integrated customer segmentation tooling, users can also build personalized experiences to engage with specific audiences. Plus, their product recommendation feature can suggest products based on shopper behavior and product features.


Shopify has a powerful point-of-sale (POS) software with inventory tracking, unified analytics and staff management capabilities. Merchants can create smooth omnichannel processes and fulfill orders through local pickup, local delivery and buy online, pick up in-store (BOPIS) or curbside. At a discounted price, sellers can also get a POS kit with a card reader, receipt printer and barcode scanner.

Unlike Shopify, Magento offers POS systems through extensions. Because it caters to big companies and enterprises, it comes with an integrated B2B functionality. Here, customers can manage their company accounts, specify multiple tiers of buyers, track quotes and manage their credit within the platform.


Getting an overview of your business is a priority for business success, but it can be challenging without the right solutions. Thankfully, both Shopify and Magento have reporting and analytics features to help you make informed business decisions.

Shopify offers daily sales reports packed with data-backed insights on sales, product and staff performance. They also have cash flow reports, retail sales reports, inventory reports and finances reports.

If you want to maximize the value of your data, Magento (Adobe Commerce) allows you to get powerful insights. The platform boasts compelling visualizations, reliable report tools and data-rich dashboards.

Bottom Line

Both platforms allow entrepreneurs to build and sell their products online. For first-time entrepreneurs with a limited budget, Shopify is the go-to choice because of its simplicity and ease of use. Magento is for businesses of all sizes that value customizability and personalization. It’s also much more expensive than its competitor, making it ideal for medium and large businesses with big budgets. Are you having trouble picking the right solution? Check out its free trial to determine which solution works best for your business.

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Shopify vs Magento - which is better for selling online?
Shopify vs Magento - which is better for selling online?


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